MAKE THE NUMBER A SYSTEM

Work backward from closed services revenue into qualified pipeline and channel behavior.

The uploaded interview model uses a $2M net-new services target. The calculator below keeps that as the starting case, but makes the assumptions editable because the real quota, revenue credit and historical win rates belong to Baker Tilly.

DYNAMIC QUOTA MODEL

Target → deal size → win rate → required coverage.

Change the assumptions. The point is not to defend one number; it is to show how I would manage the territory mathematically once internal data is available.

CLOSED WINS REQUIRED9

Annual signed SOWs at the selected average.

QUALIFIED PIPELINE REQUIRED$6.7M

Target divided by selected qualified win rate.

QUALIFIED OPPORTUNITIES30

Approximate count if each qualified pursuit carries the selected average value.

MONTHLY RUN RATE$167K

Useful pacing metric, not a recommendation to force monthly closes.

Working assumption only: the $2M target and $225K average services deal come from the uploaded interview model, not the job posting or a Baker Tilly compensation plan.
SOURCING MIX

Do not make cold outbound carry a networked professional-services firm.

The starting model gives more weight to Oracle field relationships and Baker Tilly's internal network, with targeted outbound used for high-conviction forcing events. The mix should be recalibrated from actual historical source conversion.

ORACLE NETSUITE FIELD~45% of qualified pipeline

Territory AEs, Channel Managers, Alliance Managers and joint competitive pursuits. Highest leverage when Baker Tilly helps software velocity.

BAKER TILLY INTERNAL~35%

Audit, tax, transactions, PE and advisory relationships. Warm access with professional-services trust already established.

TARGETED OUTBOUND~20%

Only signal-backed accounts with a documented reason now: carve-out, CFO, funding, system sunset, audit/control pain or multi-entity growth.

Uploaded model: the working plan models approximately $6.7M in qualified pipeline to close $2M+ in SOW value at ~30% win rate, with Oracle co-sell, internal referrals and targeted outbound as the three source lanes.
AI-ENABLED SELLING

Automate research and preparation, not judgment.

Baker Tilly explicitly expects AI-driven prospect research, scoring, sequencing and proposal support. I would use the same architecture I have already built for commercial sourcing: APIs and public signals create a better human decision, then CRM captures what actually happened.

1Detect

Funding, M&A, CFO hires, ERP sunsets, events, webinar activity and internal referral signals.

2Resolve

Company, subsidiary, sponsor, finance leaders, Oracle territory and Baker Tilly relationship context.

3Score

Account IQ: fit, trigger, complexity, reachability and confidence.

4Brief

Why now, business hypothesis, discovery questions, proof asset and knowledge gaps.

5Execute

Human-approved email / call / referral / Oracle co-sell with a defined next action.

6Learn

CRM stage, objections, win/loss, cycle time and source economics recalibrate the model.

PRIOR BUILD599 historical records audited

Used evidence-based re-scoring instead of trusting stale CRM priority.

CURRENT RECORDS185 evidence-based growth records

Cleaned commercial universe after reclassification.

LIVE BRIEFS50 opportunity profiles

Why now, participants, scope, confidence and next action.

SIGNAL COVERAGE113 permit-market adapters

Example of turning external datasets into practical commercial research infrastructure.

AI rule: no auto-generated message should invent pain, ERP, budget or intent. Automation can assemble evidence and draft; the seller owns the claim.
WEEKLY OPERATING RHYTHM

Activity is useful only when each lane has a conversion purpose.

This is an initial cadence to test, not a permanent productivity quota.

OPEN MARKET

40 high-conviction multi-channel touches

Target only researched inflection accounts. Goal: roughly three real first conversations, then inspect why the rest did not convert.

ORACLE FIELD

3 AE / channel 1:1s + 2 account maps

Keep shared opportunities current, find reciprocal whitespace and register new partner-sourced motions promptly.

INTERNAL NETWORK

4 partner connects + 2 warm intros

Industry-team education, live client-signal review and fast feedback to the originating partner.

30-60-90

Learn the practice while creating live pipeline.

The first quarter should end with more than training completion: it should establish working internal and Oracle relationships, qualified pursuits, and a repeatable operating cadence.

DAYS 1-30 · ABSORB + MAP

Become credible and build the territory graph.

  • Learn NetSuite core finance, OneWorld, ARM, inventory/WMS and Baker Tilly vertical proof
  • Shadow discovery, demos, scoping and delivery handoffs
  • Meet practice leaders, top regional audit/tax/TAS partners and Oracle alliance leadership
  • Map assigned NetSuite AEs / Channel Managers and current joint pipeline
  • Audit Closed Lost, nurture, event and marketing-sourced leads
  • Build the first 50-account signal list and internal-referral target list
DAYS 31-60 · ACTIVATE + CO-SELL

Turn relationships into qualified conversations.

  • Run three internal ERP-signal briefings across priority practices
  • Begin recurring Oracle field account mapping and PDR discipline
  • Launch signal-based outbound using Account IQ
  • Open the first four qualified opportunities with documented MEDDPICC gaps
  • Use relevant case proof and buyer-specific demo agendas, not generic decks
  • Establish CRM stage, source and forecast definitions with leadership
DAYS 61-90 · ACCELERATE + CLOSE

Prove pursuit quality and forecast discipline.

  • Quarterback qualified pursuits through demo, SOW and mutual close plans
  • Advance roughly $1.5M+ in qualified services pipeline if opportunity timing supports it
  • Put at least two actionable SOWs into client decision process
  • Close the first deal when the buyer's process genuinely supports the date
  • Present source conversion, objections, cycle risks and the next 12-month territory plan
FINAL STANDARD

A pipeline leadership can trust—without re-qualifying every opportunity.

The goal is not to look busy. It is to create opportunities the practice wants to pursue, make internal and Oracle partners want to work with me again, and maintain CRM evidence strong enough that leadership can make staffing decisions from the forecast.

That is the operating promise: researched pipeline, protected pursuit capacity, honest forecast, and a sourcing engine that gets smarter from every win and loss.